The Vintage Edition
I’m delighted to announce that you can now find The Vintage Edition of The Fashion Birdcage. Just click on the picture and you’ll find my interview with Amy Mayberry of Viva Vintage Clothing. There’s also a whole section dedicated to genuine vintage clothing and accessories and read my article entitled ‘Learning to be a Vintage Clothing Connoisseur‘.
I really hope you enjoy the read.
Spread the love for vintage!
Photograph courtesy of Listit Cafe.
New online magazine, The Fashion Birdcage
I’m so delighted to report that the very first edition of The Fashion Birdcage was published yesterday. Entitled ‘The Lunatics Have Taken Over the Asylum’ – it’s a ‘must-read’ for any fashionista. With over 250 pages, I’ve got a feeling the editor will be having a bit of a lie-down! There’s a lot to read . . . . .
The Fashion Birdcage is the brainchild of Enkha Balazik, editor of the wonderful fashion blog, Fashion Birdcage. This new online magazine format is full of amazing photography, editorials and of course yours truly!
Yes, you can find my introduction on page 10 and read my interview with the lovely Nicole Jenkins of Circa Vintage Clothing on pages 114-119.
Nicole’s book, Love Vintage, is due to be published this October so if you’ve ever wondered about vintage fabrics and the construction of vintage clothing, you’ve just got to get your name down at the publishers for a copy! Trust me, this book will be an excellent read and a wonderful resource for those with a love of vintage fashion. I’m counting the days before I can get my hands on a copy!
“Imagine holding a handbag that is as soft as a cashmere, embellished with vintage silks, laces and rare buttons. Whispers of times past converge with the present as you embrace its uniqueness.” This is just one of the tag lines that you’ll find at the gorgeous Rubyruby boutique. If you’re looking for a one-of-a-kind handbag or clutch, light installation or a lovely vintage ring or brooch, take a look at through the catalogue of loveliness available right now at Rubyruby boutique. It’s crammed full of unique goodies. This business is owned and created by the industrious and multi-talented Di and she’s given up her valuable time to answer some questions for Catwalk Threads.
Details of how you can contact Di for a bespoke service can be found at the end of this interview. Enjoy the read!
JUST FOR FUN:
What is your earliest fashion memory?
My earliest fashion memory would have to be a knitted sweater that I wore when I was about 3. It had the most adorable kittens at the top and at the bottom were their matching mittens, it was olive green and I adored it. It was one of many creations that my mum made for me over the years.
What is your most treasured possession?
A collection of poems that my husband has written for me over the past 18 years.
Favourite vintage era and why?
Edwardian Style
I love the turn of the century, the Edwardian period in particular, they used the most exquisite handmade lace and embroidery and each piece was an absolute joy to look at, even the housemaids attire was made up of tiny stitches and gorgeous lace. Women looked really feminine, although the corsets were a little restrictive, women looked so beautiful when they took them off and wore their magnificent undergarments.
Top three fashion icons.
Sadly there are not many living icons for me, only Vivienne Westwood alive today can be a fashion icon in my eyes, everyone else seems to wear clothes dictacted to them by their stylist! In days gone by Audrey Hepburn who looked heavenly in everything she wore, and Marilyn Monroe ditto.
Your perfect day would be . . . . . . . ?
Sitting on the beach near me, sewing box next to me, listening to the gentle waves, the sun would have to be shining of course!
How would your friends describe you?
Eclectic! I once got called adventurous for wearing a flower in my hair, and no it wasn’t a triffid, it was a sweet daisy.
ABOUT YOUR BUSINESS:
Did you work in the fashion/accessories business before setting up your own business, Rubyruby?
Handrolled Merino Felt Bag
No, although, I always had a strong sense of style and loved customising my own clothes. I worked at Laura Ashley in Manchester at the end of the 1980’s but was more a fan of their interiors rather than garments.
Was there a defining moment when you decided you wanted to work for yourself?
After I completed three City and Guilds certificates in Textile Decoration Skills, Textile Decoration Studies and Feltmaking I started to make the felt bags that form the core of my collection. It has steadily grown from there. Having a family, my business works around me, so I have never had to pay for childcare and I work from home so am there for my family.
I see you have a mrsite website. How did you come across mrsite? Any previous experience with web design?
Medusa Felt Light Installation
My husband had used MrSite to set up his own website and raved about how easy it was to do. I am mildly computer literate and decided to have a go, I bought it off ebay, and was absolutely breathtaken by how easy it was. I have recommended it to all my friends, you even get cashback if your friends put in the code you give them, it is really easy peasy and I think looks really professional. A friend of mine paid over £2,000 for a website for a shop that was always having glitches on and didn’t look half as good as mine. I paid £25 for my website!
Do you take your own photographs? If so, what camera do you use?
I do take my own photos, I use a lovely Canon EOS 400D, although I don’t know how to use all the settings, I seem to point and flash and it works ok.
What makes your business unique and sets it apart from the rest?
Felt Heart Choker Necklace
Because everything I do is not mass produced and every stitch is hand sewn, I never follow patterns. All my creations come from within and are a real journey often with me starting in one place and ending up somewhere completely different. I give all my bags a moniker, a title, not just a generic name like Elsie or Maud, but an element of inspiration regarding the early roots of the bag, the overwhelming feeling that you get when you gaze upon it. I love it! I love all the parts of the creative process.
I can see that an incredible amount of work goes into each unique handmade bag. How long does it take, on average, to make a bag from start to finish?
On average it takes about a week to complete a bag, an awful lot goes in, all my energy, creative ideas. However, I don’t just work on one at a time, I will often have four or five bags that I am working on concurrently.
Your work is really beautiful and eye-catching. Where do you get your design inspiration from? Are your designs seasonal? Do you take inspiration from the latest catwalk/runway shows?
I adore colour and devour books on the psychology of colour. I love to think that having a yellow bag for example will make you feel happy, and a red one will make you stand out and look attractive. Unless I am creating a bespoke bag where the client chooses her own colours, I like to play with the colours that I have. I stock a huge selection of merino and it depends on the day as to which colours I choose to work with. In relation to the catwalk, I read Vogue and Instyle to keep up to date with what’s happening on the catwalk, but i find that my customers are rarely swayed with what is in ‘vogue’ colour wise at the moment, they seem to go with their favourite colours. I don’t really work seasonally, I do take inspiration from what’s around me, however, I have just completed a collection of Ibiza felt bags, inspired by the beautiful island of Ibiza.
How do you go about promoting your business?
Upcycled Vintage Velvet Clutch
I join every craft related website there is. I have a shop on etsy, which is a fantastic website for handmade and vintage. That’s how a boutique in New York found me and now stock my handbags in New York. I also only ever use my own bags so that when people come up to me in the street to ask where I got my handbag from I can proudly produce a card from my bag and direct them to my website. I have sold bags to as far away as Australia like that. (The lady was on holiday from Australia when she saw me shopping in my local town, she came up to me and asked me about my bag. The next day she came back to my house to choose her own bag and took it back to Australia.)
Do you work on your own? If so, how do you find that?
I adore working on my own. I do a lot of my work in my bedroom, it overlooks the english channel through the trees and is opposite an allotment so i get lots of peace and quiet with birds twittering in the trees. I love watching old films, musicals etc when stitching, this is great as the feeling of the movie gets wrapped up in its creation and often the titles or monikers for the bags come from whatever films I’ve been watching during the creative process. Some of my favourites are, ‘Gentlemen prefer blondes’, ‘How to marry a millionaire’, ‘Hello Dolly’, ‘Sabrina’. They are fantastic for checking out the gorgeous designs of the era.
What would a typical day involve at Rubyruby?
Once I’ve got my three boys and husband out of the house, then I either start sewing on a particular bag, or will start hand rolling a new bag. I also teach feltmaking courses from my home, so I might be baking a cake before they arrive at 10 am to create their own piece of felt. People love the creative process of felt making, it is so theraputic, and you are literally creating your own fabric!
How do you go about sourcing your fabrics, buttons, beads and embellishments?
Charity shops are fantastic as are boot fairs, there is a lovely lady near me who sells vintage and antique lace and I buy most of my most rare pieces from her. Wherever I travel to I will always visit the towns charity and haberdashery shops and antique markets, the joy comes from not quite knowing what you will find.
Do you incorporate vintage/recycled fabrics, beads, buttons etc? Do you think people are far more interested in purchasing ‘recycled’ than ever before?
I love incorporating vintage and recycled materials, I honestly think it is the way forward. I detest the throw away society and always reuse clothes that have got past their prime. There is a tide turning against poorly manufactured mass produced garments, I have never been as busy with my business as I am now making one off individual products that recycle vintage luxury materials. I think a very useful course at college would be customising your own clothes from old ones. Look how popular Gok Wan is now!
How would you define the term ‘vintage’?
Debates rage as to when you can date something ‘vintage’. As a general rule it usually has to be before the 1970’s to count as vintage in my eyes, but I mostly deal in buttons and fabrics so some people could argue that the 1970’s is vintage.
Felt Bag from the new Spring Collection
What are your favourite three items for sale in your boutique right now?
I love my spring collection that have been made from entirely vintage materials. ‘Blissful kisses on a summers day’ is made from a vintage hand dyed tray cloth with a gorgeous blue bird taken from a baby bib pocket from France. I love the colours. I love ‘I could spend the day in Ladurees’ which is hand rolled merino and vintage materials, it is such a soft tactile bag that takes its inspiration from the gorgeous confectioners in London, Ladurees. My third choice would have to be my light installation, Medusa. This is an amazing light with 36 bendable velvet stems with merino felt flowers on the ends. The light cast through the felt looks amazing. I have three of these lights in my house, and never fail to get admiring comments about them from visitors. They are bespoke only and can be catered directly to the customers wishes.
Do you make custom orders?
Yes, most of my work last year came from bespoke requests. The client looks at the bag styles that I offer, or requests her own shape to her personal needs and then we discuss colour. Some clients like to supply their own vintage fabrics or buttons or brooches to incorporate and then it becomes an heirloom piece. A client last year had a silk charmeuse dressing gown in the most wonderful eau de nil colour, it had belonged to her grandmother and she wanted me to create a green and blue felt bag using this gown as the lining. I named it, ‘Il baci di nonna’ (A kiss from grandma) I had a piece left over and used it to line, ‘My head and heart race when you are near’ a vintage clutch bag on my website.
Has the current economic climate affected business?
Pink Daisies and Antique Lace Clutch
I have to say that I have never been busier! I started selling in a gallery in Rochester which has led to boutiques in Whitstable, New York, Ibiza and Hastings all wanting to sell my work. People really want to buy individual handmade quality products, now more than ever, and luckily people love what I do.
Where do you see your business in the next five years?
I would love to break into the Japanese market, maybe opening up a shop there. I love the Japanese sense of style and know that they would sell extremely well there.
Do you have a blog?
Yes, my blog is rubyrubyhearts.blogspot.com and it’s called ‘Arsenic and Old Lace’.
Where can your merchandise be purchased from and how can customers contact you?
My products can be purchased from my websites www.myrubyruby.com and from www.rubyruby.etsy.com
Pearl and Hemingway, 13 Harbour St, Whitstable, Kent.
Pink Cloud, A Handmade Boutique, North St Main, Harriman, New York.
Nucleus Gallery, Chatham Dockyard, Kent.
Lottie Bogotti, San Carlos, Ibiza (end of May 2009).
If someone wishes to contact me they can drop me a line through either the contact page on my website or via email : di @myrubyruby.com.
Boho Market
It’s amazing how much we can achieve when we put our minds to it. Having a positive attitude along with the drive and determination to succeed helps us to achieve our goals. In addition, if you happen to have a wonderful talent it makes the task so much easier!
If you’re ever looking for inspiration, you need look no further than my next interviewee, Giovanna, a recently-graduated fashion design student from Peru. I’ve known her only a few short months, but in that time I’ve been completely ‘blown away’ by her creativity and her total dedication to her design studies – it really is something to behold - especially as Giovanna had to leave her home in Peru to study fashion design in America. I was so impressed with this young lady that I asked if she’d agree to an interview for Catwalk Threads. I think it’s important to highlight new talent and hopefully this interview will give prospective employers, or anyone eager to plan a career in fashion design, an insight into Giovanna’s talent, creativity and the commitment required in order to succeed!
So, if you happen to be on the look-out for a super-talented fashion designer with an eye for wonderful textiles and design, or if you’d like to contact Giovanna for a custom order, don’t delay! Please send your email to: giovanna.fashiondesign@gmail.com. You can also see more of Giovanna’s work and design inspirations from her marvellous blog, Boho Market at http://www.bohomarket.blogspot.com
JUST FOR FUN:
What is your earliest fashion memory?
I think when I was seven. I remember that I loved drawing and I used markers and color pencils for rendering my little fashion figures; but I felt a little frustrated because the color pencils didn’t give me the shine I wanted, so after thinking what to do with that I came up with a great idea. I decided to start collecting candy and chocolate wrappers!! The candy wrap paper was shiny and colorful. So first I drew the figure wearing the evening gown and then I pasted the paper over it, trying to reach the shape of the dress. After that discovery, I also used magazine pages, yarn, etc. I had so much fun doing it and loved the result!
What is your most treasured possession?
The love of my family and husband.
What kind of music are you listening to right now?
I love music from different parts of the world. Right now I’m listening: The Swell Season these guys were the main characters of the film ‘Once’ which is a modern musical.
What makes you happy?
I love watching a good movie with my husband. I’m also very happy when I’m surrounded by my family or when I’m designing or painting.
Top three films:
Ummm..very hard question..I have so many…let’s see..”Cinema Paradiso“, “La vita è bella” (Life is beautiful) and “Once“.
Top three fashion icons/designers?
Jackie Onassis
Fashion Icons: I think the classic Audrey Hepburn, Jackie O. and Sophia Loren. And top three designers, well, I have more than three, but I’d say: Valentino, Dianne Von Furstenberg and Alexander McQueen.
How would your friends describe you?
I think they’d say that I’m not perfect and I’ll never be, but I treat everyone the way I like to be treated. For me it’s very important to be nice and polite with people, even if you don’t know them, there’s no reason to make someone feel bad. I’m shy sometimes, especially when I have to give a public speech. I also forgive easily; I don’t like to be angry with anyone. I’m very perfectionist and give 110 % when I’m working on something.
Tell us a little about the place where you grew up.
Giovanna's home town, Lima
I grew up in Lima, Peru. I used to live in a quiet, cozy and lovely town. Everything was very close, the little shops, the farmer’s market, the bakery, school, the beach, etc. I loved that! Peru in general is very beautiful; its architecture and landscapes are always an inspiration for me. People in Peru are very down to earth, friendly and genuine. We always receive tourists with open arms. I think every person should visit Peru, especially Machu Picchu which is located in Cusco, a beautiful city in Peru, and it is also one of the new Seven Wonders of the World. That place is just breathtaking.
ABOUT YOUR DESIGN COURSE/COLLEGE:
When did you realise that you had creative talent and what made you decide on fashion?
Inspired by Candy: designs by Giovanna
I always knew inside me that I wanted to be a fashion designer. I remember when I was little, people used to ask me: what are you going to do when you grow up? I always said: A fashion designer. I remember people looking at me surprised. However, after I finished high school, I got a job in a preschool and I discovered that I loved teaching; I think that was always on my genes since my mom is a teacher as well as my older sister. So I decided to study to be a teacher first and put on hold my fashion design career.
Are you interested in all aspects of design and textiles or do you want to concentrate in one particular area?
I think it is very important for a designer to be versatile. I love to keep exploring all aspects of design, but for now I’m focused on women’s clothing trying to incorporate on my designs, beautiful and exotic elements from different countries. I also love to create new patterns inspired by nature.
What and where are you studying and how did you decide on which course to take?
I just graduated from “The Fashion Institute of Design and Merchandising” in California; my major was Fashion Design. I knew what I wanted to study before going there. I made some research before applying to that school and after the first interview and the tour I decided to study there.
How easy/difficult was it for you to start meeting people and making new friends in your new country? How long did it take for you to ‘settle in’?
Bohemian/Floral trend by Giovanna
It wasn’t easy at the beginning, but I have met wonderful people here. Los Angeles is a multicultural city, which is fascinating for me, but sometimes you have to be careful on how you say things and how you receive them because you can be misunderstood just because of the differences in each culture and also the language. Los Angeles is a very charming city, but honestly at the beginning I felt that the vibe of the city didn’t go very well with my life style, but I always try to find a positive side of everything. After a couple of weeks, my husband and I found some little places where we feel like home. For example, “Los Feliz” area in West Hollywood is just a little, cute and cozy town where my husband and I usually hang out. I think ‘settle in’ is an everyday process; now I feel more comfortable here than before, but I still miss home.
What advice would you give someone thinking of ‘spreading their wings’ and moving to another country to study fashion? Are there things you would do differently. Any pitfalls?
I absolutely believe in following your dreams and take the opportunities that life offers you. I think moving to another country makes you grow up so much because you’re by yourself and you have to make your own decisions. I’m lucky to have my husband’s support, which makes everything easier for me. I think it’s very important to take chances in life to follow your passion, if you really love what you do, do it. Time doesn’t go back and even if you don’t succeed, at least you fought for it and that’s much more than not even trying.
Manga Pencil Drawing by Giovanna
I also think that you have to have a plan before moving anywhere. I mean, a place to stay, a job or something. It is good to be adventurous sometimes, but in this case I don’t think that would work. If you don’t speak the language, study before moving, at least the basics. If you already know the language, you’re ahead of the game. Moving to a different country is not easy, especially at the beginning, but the satisfaction of doing what you love is bigger than your fears.
Do you have to work a job in order to get yourself through college/university?
I had a part time job in my first year here, but I quit after a year and a half because I had so much homework and no time for anything else. Right now, I’m a freelance fashion designer, but I’m also looking forward to work for an established clothing company. In addition to my freelance designs, I’m working on some accessories and jewelry which I’ll be selling at Etsy soon. I’m very inspired right now.
Where do you get your design inspiration from?
I get very inspired by many things, nature, fabrics, prints, textures, art, different countries, crafts, photography, etc.
The fashion world is so competitive. What makes your designs stand out from the rest?
Designs by Giovanna
I think my attention to detail, the interesting colors and textiles I choose and the way I combine them to make them look cohesive. I also love to create my own textiles. My goal is that the woman who wears my clothes feels fashionable, feminine, sexy and special. Every design is made with all my love and passion and with consciousness about the fit. I pay a lot of attention on enhancing the women’s beauty. I also love to incorporate artistic details on every design.
Of all of your designs, have you any favorites?
I designed a little Spring/Summer collection that I love.
What’s your fashion forecast for 2009? Any hints on what to look out for or what we’ll be finding in our high-street stores this year?
Green is the new black, but green in the sense of environmentally conscious fashion. I feel very happy about it because as a designer I think it’s very important to use more eco friendly fabrics. I hope we keep doing this not as a trend, but as a something permanent. I also think that patterns such geometric shapes and artistic prints might be on fashion. I think that intricate details as well as new shapes especially on trousers and skirts are going to be hot this 2009.
Where do you see yourself in five years time?
Doing what I love and having my own business, discovering and learning new things, having the opportunity to share what I’ve learned and help other people. I’d love to live with my family, my husband’s family all together.
Regular readers of Catwalk Threads will recall a lovely 1950’s teacup and saucer-plate that I purchased as a gift for my mum this Mother’s Day. You can read about that here. I was so delighted with my purchase (and so was my mum)! that I just had to find out more about Lesley and her fabulous business, Retropolitan.
50's Teacup and Saucer-Plate
Lesley has the most amazing ‘eye’ for unique retro homeware so please treat yourself (or a loved one) to something amazing, collectable and totally yummy from her website. In addition to all the beautiful eye-candy on view, Lesley also offers customers a unique finders service, which helps you to create that certain look or piece that you’ve been wanting for a while. Lesley’s aim is for all her clients to own a piece of history, whether it’s a breath-taking design piece, or a teapot that evokes a childhood memory. She looks far and wide to bring you the best of modern retro in a collection that spans over four decades of innovative design.
So, without further ado, here is the lovely lady herself, Lesley. Enjoy the interview and pick up some fabulous tips to begin your very own retro homeware collection today! A very big ‘thank you‘ to Lesley for giving up her valuable time to answer questions for Catwalk Threads!
JUST FOR FUN:
What is your earliest fashion memory?
My Mum and her best mate (aunty Francis) used to make and sell very cool crocheted clothes in the 1970’s. She made me a fantastic silver flared trouser suit when I was about 7!
What is your most treasured possession?
I’m lucky I have lots of lovely things because of the business I’m in - but really nothing overly treasured apart from friendships and family.
What kind of music do you listen to?
Pretty much everything apart from cheesy pop, metal and trance!! I’m liking these funky Geordie lads at the moment: http://www.smooveandturrell.com/.
Favourite vintage era and why?
Oooh that is hard! I’d have to go for the 1960s – the decade when design and youth culture melted into a vibrant “modern” revolution. Britain was at the forefront of this explosion of style – so many designs have a cutting edge feel, even today.
Your perfect day would be . . . . . . ?
Outdoors in the sunshine pottering about with my husband, maybe a snoop round an antique fair followed by a party with all my mates involving some dancing!
How would your friends describe you?
Sociable, fun, a hoarder with lots of “stuff”.
ABOUT THE BUSINESS:
How do you go about finding these amazing pieces for your website?
From trade antique fairs and auctions to boot fairs and flea markets – the beauty of buying retro, there’s still plenty around – although it is getting much harder to find!!
Do you take your own photographs? If so, what camera do you use?
Decorative Glass from Retropolitan
I do, I take everything in the garden with a white board background when the sun shines…nothing beats the natural light – I use a Canon EOS SLR.
Do you think there’s more interest in collecting pieces like this now than there was, say 10-15 years ago? If so, why do you think that is?
Definitely, 15 years ago, most of the retro pieces were still thought of and remembered as your Grandma’s! Now you can see prices rising, pieces becoming much harder to find and antiques experts talking about this period as an area to invest in. “Mid century modern” is without doubt the expensive antiques of the future. Also, collecting is more interesting now it’s harder to find the good stuff – which makes discovering it much more rewarding!
How do you go about promoting your business?
With my very limited marketing budgets the world of web 2.0 helps a small business like mine. Social networking sites like Twitter (where we met!) help spread the word, as does search engine optimisation. I also try to keep the interiors press informed when I run new features. I try to encourage visitors to the site to join my mailing list – and I keep everyone informed when I post new stock and exhibit at fairs.
Do you work on your own or do you have you others working for you, with you?
Just me – I share an office with another business and we share some back end resources like order fulfilment (although I have been known to send my husband to the post office also !!)
What does your typical working day involve?
From the Jasba N series in 1971: (WH013)
Well, I have another job in media, so my days can get quite busy! A typical retropolitan day will involve some photography, some snooping around for stock and a good few hours in front of the laptop responding to emails and making sure retropolitan gets noticed on the world wide web.
What are your three favourite pieces right now, available from your online store?
I’m really into West German Ceramics – they are very hot in terms of areas to collect – I love the bold colours and mad “fat lava” glazes. This pair are a lovely example from the Jasba N series in 1971: (WH013). I also really love the retro colours and shapes of Bitossi – an Italian ceramic manufacturer. This popular series from the 50’s -70’s is called Rimini Blu and is designed by Aldo Londi….again, it’s becoming very collectable. (WH042). These are also a big favourite of mine, I usually have a few on my website and they look fabulous if you have a collection of them.. Really tall glass “Apothecary” bottles made in Italy in the 1970’s – they come in all shapes and colours. (WH014).
What advice would you give to a complete novice that wanted to start collecting genuine vintage/retro homeware pieces. Are there certain things to look out for or be aware of? What period is a good place to start?
Well, I say get stuck in and don’t worry too much about the period or whether it’s worth much….It’s all about what you like. If you compare the price to something quality made in the modern day and it seems reasonable by comparison– then you’re probably ok! I’d look for same age related wear (but not too much)…usually light scratching to the base is a good indication and be aware of eBay sellers claiming to know what the piece is, especially with glassware (most of them don’t and get it wrong!). If in doubt, there are lots of very knowledgeable people on online forums, who are usually very happy to give some advice.
In addition to your website, do you a bricks and mortar store?
Rimini Blu designed by Aldo Londi (WH042)
No I’d love a shop, but it’s so expensive in London and would be a bit worrying in the current climate! Anyone can see my stock at my office and store room in West London by appointment, and I let people know on my mailing list when I’m at a fair.
Where do you see yourself in five years time?
Happy and still surrounded by beautiful, vintage homeware…(which of course will be worth much more money!!)
If you’d like to take advantage of Retropolitan’s unique finders service or require more information, please contact Lesley via the Retropolitan website.
Finding a gorgeous vintage store gives me such a thrill, especially when the store owners tag line reads: “Lead me not into temptation; I can find the way myself,” (quote by Rita Mae Brown). How apt and deliciously tempting! Dahlila Found offers a plethora of vintage goodies that I find impossible to pass by. One of the things I love about this gorgeous online boutique is the wide variety of merchandise; everything from vintage accessories and cute vanity cases to vintage brooches, lithograph prints and the most fabulous selection of vintage shoes I’ve seen anywhere!
All Dahlila Found merchandise is incredible value so it’s a wonderful place to find yourself a good helping of little gems to add to your vintage collection! Are you tempted yet? I know I am! And there’s no hesitation – I just have to stop by and ask the enigmatic owner, Debra, if she’ll agree to an interview for Catwalk Threads. Lucky for us, the answer is a resounding ‘yes’. And now you can find out more about this fantastic lady and her extremely tempting vintage offerings. Enjoy the read!
JUST FOR FUN:
What is your earliest fashion memory?
I was 5 in a fashion show for Weinstocks. I wore a red and purple plaid jumpsuit along with another boy with an enormous afro. He danced. I walked and turned like a stiff little soldier. To this day, I can’t hear “Georgy Girl” without thinking of that day.
A Girl's Best Friend!
What is your most treasured possession?
My dog and family photos.
Who or where do you get your inspiration from?
I don’t have drive so much as an incredible curiosity. I’m like a blood hound snooping for vintage goodies. Plus, I love research. I like to learn about the scarves, shoes, designer ties I’ve found. It’s great fun.
Favourite vintage era and why?
Party like a 1920's Flapper Girl!
An era I wasn’t around for? The 20’s: flappers, dancing, parties, indulgence. What’s not to love. An era I lived in? The late 70’s, early 80’s. All those fashion fatalities: Boy George, Madonna, Flashdance, New Wave, neon, shoulder pads, big hair spray. And I have photos that I will never, ever share with you. 
Top three fashion icons:
My grandmothers were fabulously classy dressers. That’s two.
Columbus to North Beach
Your perfect day would be . . . . . . . ?
On a quiet spring day, taking the ferry to San Francisco, strolling up Columbus to North Beach, browsing City Lights Books, window shopping, coffee at Pucinnis, dinner at a small bistro. Perfect.
How would your friends describe you?
Curious, artsy and shy, actually.
ABOUT YOUR BUSINESS:
How did you get into the business of selling vintage?
I started selling vintage button bracelets and crochets I made on Etsy over a year ago. It was very fun, but not very lucrative. My father is an art dealer, Kingfisher Gallery on Ruby Lane. I helped him out from time to time. I started DahlilaFound as a side project, but I was enjoying it so much it just grew. I love flea markets. They’re very calming, plus I have a great eye. I can spot something fabulous at 40 paces. My heart is in detective work, I think: sleuthing, searching, finding, research. I love it and DahlilaFound feeds all those passions. Plus, I have great customers. I love to make them happy.
Vintage Satin Stilettos
Do you work on your own?
Yes, it’s all me. Sometimes my favourite coffee house barristers model for me, but oh, to have one on retainer!
What makes your business unique or sets it apart from the rest?
I would wear, accessorize or decorate with nearly everything I sell. If I don’t like it, I don’t buy it. I’ve gotten very selective. In the beginning I wanted to buy everything! but I am learning to buy the best pieces. DahlilaFound feels more like a boutique now, than a vintage mall. I love how it’s transforming.
How do you go about promoting your business?
I Twitter shamelessly. It’s addictive, but I think that’s ebbing some. I don’t like to over advertise. I like balance: conversation, vintage tips and sharing too. No one likes annoying.
Vintage Yellow American Tourister Suitcase
Your Etsy store is just lovely! I really enjoyed looking around. Do you take all the photos? If so, what camera do you use? And, how do you go about deciding how you’ll display your vintage wares?
Thank you. I do shoot all my photos. It’s trial and error. I’m not a photographer and my house lighting is difficult. Sometimes I go back and re-shoot items several times. If it doesn’t pop when I see it in my shop I do it over. I can always do better. I see some wonderful photography on Etsy. I pay attention to styling and what makes the front page. I was a graphic designer years ago, so that helps.
How do you go about sourcing your vintage?
I’m a vintage magnet. I can feel a good estate sale in the wind, spot a rummage sale on the fly. I am that woman who pulls a u-turn in traffic for a flea market. I’m terrible.
How would you define the term ‘vintage’?
Wow, good question. Today the word “vintage” is over used like “antique” was in the 80’s. By Etsy standards, I could be vintage! Vintage to me is all about stories. A new purse or dish set has no story; it’s empty. But a vintage purse has already lived a full life in another era! How incredible is that? And when I find that vintage piece, fix it up, dust it off and show it anew, it gets a whole new chapter. I’m presenting a small slice of history you can’t buy in a mall. I love that. It’s just wonderful.
White and Gold Hand Painted Porcelain Lamp
Do you think buying ‘vintage’ has become more popular over the past 10-15 years? If so, why do you think that is?
Yes, I do. When I bought second hand /vintage in the 80’s, my mother was horrified that I wore used clothes, which is understandable. Her generation lived through WWII, skimping and saving. Afterwards, no one wanted to look back. My grandmother couldn’t stand anything old, or vintage, that reminded her of childhood. She wanted everything to be untarnished and new. Today, fashionistas have an incredible appreciation for vintage fashion and decor. It’s well made history, original. Now, it’s very modern to dress retro.
What is the best and the worst thing about running your vintage business?
The worst is when some buyers don’t pay for their purchases. I hate that, but he best is hearing from happy customers that love their purchases. That’s great; icing on the cake.
What are your top three vintage finds?
Vera Neumann 1960's Ladybug Scarf
A vintage Chinese Tea Tin from Hong Kong. I researched and found the original tea company on-line. It was thrilling! A pair of 1950’s brocade stilettos which are gorgeous but they don’t fit me! Sigh. Last week I found a beautifully rare 1960’s Vera scarf from the ladybug collection. Gorgeous for spring. Every find has a moment of thrill to it. really.
Has the current economic climate affected business? If so, what steps are you taking to counteract that?
People are tucking away their earnings which is understandable. It’s helped me, really, make wiser purchases, only the best pieces. My shop is taking on a new feel, I think, one of quality over kitch. Plus, I wrap every purchase with great care, like a gift for a new friend. My customers send me really dear emails, feedback and photos–I love the photos! Hopefully they are sharing with their friends who will also visit my shop.
Where do you see your business in the next five years?
1970's Daisy Brooch
Presently, I am opening an extension of DahlilaFound for men. Men don’t want to traipse through the scarves, earrings and stilettos to find a nice tie. . . or maybe they do! (laughing) Hm?
In five years? I’m thinking I’d like to get married (wear a great vintage dress!), fix up my house, travel–Parisian vintage shopping trip–oh, yes! And possibly make DahlilaFound into a true sidewalk boutique with comfy couches and a cafe.
Do you have a blog?
Yes, http://snowflowerstreet.blogspot.com and http://twitter.com/dahlila
Where can your merchandise be purchased from and how can customers contact you?
My shop is on Etsy at http://dahlilafound.etsy.com. You can also purchase from http://dahlila.etsy.com. Do come visit!
Thank you for the interview. It’s been fun, dahlila.
The Vintage World's Best Kept Secret!
If you happen to visit the large number of online vintage retailers as I do, it’s a refreshing change to find one so elegant as Vintage Secret, run by the industrious Naomi. Her genuine love of all things vintage is clear from the detailing and presentation of her site. Finding the perfect outfit is so much easier when the merchandise is beautifully presented along with clear, no-fuss descriptions. Naomi is based in the UK and if you happen to live in the London area you can book a consultation and revamp your wardrobe over tea and cake! How dreamy is that? Naomi has given up her valuable time to answer some questions for Catwalk Threads and I couldn’t be more delighted. Enjoy the read!
JUST FOR FUN:
What is your earliest fashion memory?
Finding one of my mum’s body-con dresses in the 80’s, adjusting the straps and wearing it around the house. It was blue and stretchy and I wished I had kept it. I was 12.
What is your most treasured possession?
So many! I have some gorgeous dresses from my Grandmother which would be the first things to come with me in the event of a fire. It might have to be the beaded 1930’s evening dress that my mother used to wear. Its full length glorious black silk crepe, and cut on the bias so when you walk it swishes deliciously. The bodice is beaded in jet and silver glass beads that cascade like waves down the front. I wore it to quite a posh wedding at Gleneagles. I don’t think anyone else was in a second hand frock.
Who or where do you get your inspiration from (your drive to succeed)?
My drive to succeed, frankly, come from the realisation that no one is more in charge of your destiny than you are. I spent way too long putting my energy in the hands of others. Each achievement is 100% my own to keep, and I also get a cheeky amount of pleasure from those who thought I was mad to put my life and soul into vintage. Plus what better pleasure than to see the look on someone’s face when you have found them their dream dress?
Favourite vintage era and why?
I am a big 50’s fan. The clothes are so well made; the cottons used are of a much higher thread count than anything you would get today. I love the post-war explosion of colour and am a big fan of 50’s prints, from ‘atomic’ to all the florals.
As I have got older, I have also developed an appreciation for the 30’s which I think is a very overlooked era. The dresses has a simple elegance and I am beginning to develop a serious fetish for the gorgeous hazy prints that were also quite prominent in pottery at that time (especially Clarise Cliff)
Top fashion icons:
As a group first, my grandmother and aunties. We had a family wedding last summer and Gran looked fab as always in an elegant cream silk 30’s shirt dress with matching beads. My auntie Claudia also stole the show in an early 50’s dress with dancers on the skirt, and a 40’s hat and jacket. It runs in the family!
I’m a bit weary of modern icons as I think there is too much stylist involvement to really call their looks their own. I more of a fan of any gal who can make a good vintage frock their own. I love people watching
Your perfect day would be . . . . . . . ?
Nice early start after a good nights sleep, curls setting just right and the right shade of lippy. A nice cup of tea and then a leisurely tour of charity shops, car boot sales and vintage shops. I love shopping on my own. After a million fabulous buys, then a nice dinner and drinks with friends in a fabulous frock. This is what I do once a month when I go home to Portsmouth to get out of the city and stock up.
How would your friends describe you?
Two words. Hyacinth Bucket.
ABOUT YOUR BUSINESS:
How did you get into the business of selling vintage?
Flower Power Shift Dress
Deciding I didn’t want to be a lawyer and the love of a challenge. Plus I had been immersed in it most of my life. My mother’s family don’t really ‘do’ new. That combined with a serious vintage habit, it made sense to start the site. It took a year of planning and development and then we opened our doors just over a year ago. Our first piece of press was in The Guardian. I almost hyperventilated.
What makes your business unique or sets it apart from the rest?
Apart from the quality, quite simply the photos. Take a look around on the net and you will see that even the poshest of vintage sites have pictures that look like they have been lifted from eBay. It lets the garments talk from themselves.
How do you go about promoting your business?
I am very lucky that after a year now we get quite a few enquiries from magazines and websites for interviews and projects, which in turn gives my site exposure. I am always on the look out for new projects so drop me an e-mail with your ideas.
English Lady Evening Gown
Your website is lovely and really well presented. How did you go about finding a web designer and how much control do you have over it eg. can you list the merchandise yourself and add your own photographs or does the host do all that for you?
Why thank you! Let’s just say that a lesson has been learnt here as its not as straight forwards as it looks. I can’t say too much on the subject, just make sure you read your contracts carefully and make sure you own the coding! Regarding the editing, that’s all me. I would like to learn more about web editing.
Without giving too much away! – how do you go about sourcing your vintage clothing?
Explore outside of London. If you are going to buy for business, buy in bulk as opposed to an item here and there as you can negotiate a discount.
Do you think buying ‘vintage’ has become more popular over the last 10-15 years? If so, why do you think that is?
I would say in the last two years it has gone through the roof! People are rejecting this Primark culture in favour of individual items that have withstood the test of time.
Christian Dior Skirt Suit
What is the best and the worst thing about running your vintage clothing business?
Doing something that I’m fiercely passionate about is the best feeling in the world. I am also a work freak and doing it alone means that it can be frustrating when progress from others is slow. I have now got a great helper called Katie who is also a very talented writer and I am looking forward to taking my projects further with her.
What ‘top tips’ can you give to a complete novice, who wants to start collecting vintage clothing?
Always try and buy the best quality you can. I started off on the wrong foot here, believing that a bit of damage is ok, but really unless you are a dab hand at make do and mend, then avoid faulty goods. Always hold items up to the light before purchasing and always check under the arms to avoid any nasty surprises. Do a bit of research to see what you like and then keep an eye out for that era. The more you lean, the more savvy you will get, and that is worth gold in collecting.
What are your top three vintage finds?
White vintage dress with roses with matching wrap – I recently sold this to lovely lady for her wedding and am still in mourning over this, so I don’t want to say any more. Here is me wearing it for a BBC Homes and Antiques shoot.
A number of vintage swimsuits that Grandma found in the Salvation Army years ago (so not exactly my find!)
A very rare Alice Pollack dress from a shop in Devon that I don’t tell anyone about.
Has the current economic climate affected business? If so, what steps are you taking to counteract that?
Yes it has, but with the current economic climate, people are wising up to the economic benefits of vintage. It is actually considered a serious alternative investment and it’s good for the environment as well.
Where do you see your business in the next five years? Future plans?
Lots! They are all in development at the moment, so watch this space!
Alice Pollack Dress
Do you have a blog?
I write a monthly style column for www.run-riot.com. It’s one of my favourite non-vintage websites and if you live in London, there is no better way of finding out what going on off the beaten track. You can find my musing on http://www.run-riot.com/NaomiStyleApril.
Where can your merchandise be purchased from and how can customers contact you?
Straight from the site, or I do private consultations over tea and cake in my boudoir in East London. I have about 5 times more stuff crammed in amongst a ridiculous amount of vintage crockery, mirrors and shoes. I recently dressed a flurry of brides which was quite emotional!
One of my favourite things is to scour the internet for lovely things that don’t cost the earth. I’m always amazed at the amount of creativity and talent out there. In this current economic climate, most of us are looking for gifts for loved ones (and ourselves!) that are practical, cost effective and unique. It’s my goal to bring some of these sellers to your attention and one such business is Sew Butterfly, run by the creative and talented Stacy. She’s been making and creating from recycled fabrics from a very early age; certainly long before it became ‘trendy‘ to do so. Her creativity knows no bounds! One of her most recent projects was to make six outfits for a dance team. Stacy not only made the outfits from scratch but made the patterns too. It’s enough to bring me out in a cold sweat! In addition, Stacy also donates her time in the most charitable way by making quilts for African orphanages. I love this girl! Something tells me she’s got what it takes! Hope you enjoy reading about the lovely Stacy and her business Sew Butterfly!
If you’d like to contribute or make a donation towards Stacy’s sewing projects for African orphanages, please refer to the ‘Donations’ tab at http://www.sewbutterfly.com
JUST FOR FUN:
What is your earliest fashion memory?
At the age of 4. My grandmother crocheted dresses for my dolls (I was totally amazed by this) and I believe I was totally fashion conscious, then. Shortly thereafter, both, my grandmother and mom taught me to crochet and knit; soon after I was hand-sewing clothes for my dolls.
What is your most treasured possession?
1950's Montgomery Ward Sewing Machine
My 1950s Montgomery Ward’s Commercial sewing machine. Does straight stitching only, but is the best sewing machine I’ve ever had…and, it looks cool!
Your favourite vintage era and why?
Can I have 2 favourites? (laughing) 1940s. The clothing was impeccable! Detailed and well-crafted. People dressed properly for EVERY occasion from the kitchen to a night out on the town. Such an elegant era to me. Also, the 1960s and 70s. I loved the ‘hippie’ era. It was really colourful and showed creativity. Louise replies: Stacy, that’ll be three favourite vintage eras then! You just love your vintage! lol
Your perfect day would be . . . . . . . ?
Creating from sun-up to sundown with no interruptions!
How would your friends describe you?
(I actually asked them and this was their reply) Strong-willed; determined; good sense of humour; driven; outgoing; sometimes enthusiastic (lol); compassionate; loving. I didn’t hear ‘smart’. (lol)
ABOUT YOUR BUSINESS:
You’ve been crafting and making things from a very early age. Where did your interest come from and who taught you?
Berry Cute Bag
My inspiration came from my grandmother and mom. Mom made all of her own clothes through her high school years – she kept my sister and I busy with all sorts of crafts. My grandmother was always creating. Crocheting, painting, and re-purposing items found in second-hand stores, around the house and neighbourhoods.
At what point did you decide to make your ‘hobby’ into a business? Was there a defining moment?
In 2007, I had been ‘preparing’ for a business, but June 2008 was my defining moment. I had been laid-off and I still have small children at home. My husband supported and pushed me to ‘go for it’! And, I did. I opened an online shop. Then, purchased a domain name for a website.
How long have you been running your business? Is this your full-time occupation?
Donut Bag
For about a year, now. Yes, this is my full-time occupation.
Who takes all your photographs? What camera do you use?
I take my own photos. I use a Nikon Coolpix or I use my husband or daughter’s Nikon D40X.
What makes your business unique or sets it apart from the rest?
I recycle and re-purpose which makes my items unique.
How do you go about promoting your business?
Blogging, craft shows, passing out business cards in local shops, and networking sites such as Twitter, Facebook, MySpace, Threadbanger, BurdaStyle, CraftStylish, Dare to be Glamorous, and Ultimate Connection for Small Business Owners, just to name a few .
Who designed your logo images?
My husband, Charles. Graphic designer. We met while working in a worldwide ad agency in Chicago. IM31 Studios; email: Charles@im31studios.com; website: http://www.im31studios.com; blog: http://im31studios.blogspot.com
You sell vintage clothing along with your recycled goodies. Without giving too much away! – how do you go about sourcing your vintage clothing?
Cobbler Apron
Resale shops and definitely, garage sales. Family and friends also donate items to me.
Do you think buying ‘vintage’ and ‘recycled’ has become more popular over the past 10 years? If so, why do you think that is?
It seems that everything always comes full circle. And, because of the economic difficulties people are recycling more than their garbage. This generation is more conscious of having their own style and not controlled by the latest trends and has made them a creative generation. See, full circle. Isn’t that what was happening in the 60s and 70s? (laughing)
How would you define the term ‘vintage’?
To me, ‘vintage’ is classic.
What item do you enjoy making the most?
I enjoy making all of my items. Well, I love making accessories (i.e. bags, purses, aprons, etc.)
Your work is really beautiful and exceptional quality. Do you design the merchandise yourself or do you take inspiration from old sewing patterns and the like? Where does your design inspiration come from?
English Garden Floral Tote Bag
I have millions (lol) of vintage patterns and they all have to be altered and redesigned. However, a lot of my designs come from variations of patterns. I also get inspiration from classic movies (old black and white). I will sketch an outfit or item I’ve seen, make the pattern pieces and find the ‘right’ fabric to sew. So, I’m always playing around with fabrics and ideas.
If you’re making an item from scratch, say a vintage-style apron or evening bag, how do you go about pricing it? What do you need to consider?
I have to take into account, material costs (i.e. fabrics, zippers, snaps, etc.) and my time. You have to ask yourself, ‘how much is my time worth?’ Starting out, I visited or contacted local seamstress and tailoring shops to have an idea on how to price. Also, check out some online shops and other people with same interest to see how they price items. Research, research and more research.
Has the current economic climate affected business? If so, what steps are you taking to counteract that?
Sure, it has affected business. Sometimes, I run sales on items; or have ‘buy one and get one half off’; and offer other specials.
Where do you see your business in the next five years?
I plan to open a physical shop like the size of a strip mall. I have plans for local artists, as well. More will be revealed. ;D
Do you have a blog that people can subscribe to and receive regular updates?
Yes, I do http://sewbutterfly.blogspot.com and http://sewbutterfly.wordpress.com
Where can your merchandise be purchased from and how can customers contact you?
Around Town Purse
My items can be purchased from http://sewbutterfly64.etsy.com and http://sewbutterfly.shophandmade.com. I will soon open another shop on ArtFire. I also have a website http://www.sewbutterfly.com that will give you information on where to purchase; my blog; and info on my donation work.
In my ongoing quest to find some of the best online sellers of vintage, I came across this fabulous site, The Vintage Scarf. You guessed it, selling a wide range of genuine vintage scarves! It’s run by the lovely Paula and I was instantly drawn to her enthusiasm and passion for her business. In this current economic climate, you might not want to ‘splash-out’ the best part of a months salary on a new outfit. However, what you can do to great effect, is use your money wisely and invest in a selection of vintage scarves. It’s got to be the easiest and most cost effective way of brightening up your existing wardrobe! Scarves are lightweight so no matter where you live on the planet, shipping costs are never going to be an issue. They also make the most darling gifts for friends and family (Paula can even wrap your scarf in a scarf)! In addition, after becoming a regular reader of Paula’s blog, I now realise there are so many different ways to wear a scarf! Why not make like a movie star and buy yourself a vintage scarf or three? Paula has kindly given up her valuable time to answer a few questions. Hope you enjoy the read as much as I have.
JUST FOR FUN:
What is your earliest fashion memory?
When I was little I used to love to dress up in my Grandma’s clothes. She always had a closet full of dress up clothes. I was the youngest girl of the grandchildren. She died in 1978 when I was a senior in High School. I was the only one that could call her grams.
What is your most treasured possession?
I have a baby quilt that my Grandma made me before she died. She wanted me to have one just like all the other grandkids. I still have it, I never did have children.
The Trammps - Disco Inferno album cover
What kind of music do you listen to?
I still love the 1970’s. 1976 – 1979 is my favorite. There is a program on the radio on Saturdays Nights called Boogie Oogie Oogie that’s all disco.
Favourite vintage era and why?
Actually there are two. 1920’s and the 1950’s. The roaring 20’s with the flapper dresses, the bobbed hair and the hats. And the 1950’s because if I had a choice to grow up in an era that is what I would choose. I just love the poodle skirts and the Oxfords.
Top three fashion icons:
As you can see by my website. Katharine Hepburn, Audrey Hepburn and Grace Kelly.
Divine scarf-wearer, Audrey Hepburn
Your perfect day would be . . . . . . ?
To own my own boutique in a little Victorian village.
How would your friends describe you?
Funny, Perfectionist, Determined, A Rebel.
ABOUT YOUR BUSINESS:
When did you start your business and what prompted you to do that?
I actually started my business on the side when I was working full-time. I received a vintage scarf in the mail from my mom and just looked at it and the history of it was playing in my mind. I came up with the name The Vintage Scarf right then and there.
Tell us about your business and what type of merchandise you sell?
The Vintage Scarf is an exclusively online vintage clothing store which specializes in women’s vintage scarves and accessories.
What makes your business unique or sets it apart from the rest?
I only sell vintage scarves, these are not handmade they are the real deal.
How did you find setting up your website?
I have done it all myself! I made it and I designed it. I had no experience in websites at all. I did research on the best places and this is what I have come up with.
Brown Square Print Scarf
What sort of support/encouragement have you had from others?
My true friends support me and help me promote my business. Others say how pretty my scarves are but they wouldn’t wear them. And I have also had people roll their eyes. This is what makes me all the more determined to make this business a success.
Do you take your own photographs? What camera do you use?
I do everything! I came up with the name of the business, I made the website, I buy the scarves, I iron the scarves and I take the pictures. I use an old digital camera that has been with me for probably 8 years. It is a FUJIFILM.
How do you go about promoting your business?
I keep learning on what works and what doesn’t. I have tried having scarf parties, I have tried the online party scene so far nothing. But I have found some wonderful people that help me by putting my products on their websites. I also have a blog. If you’re interested in networking please email Paula at thevintagescarf@cox.net.
Red and White Long Stripe Scarf
What are your three favourite scarves currently available in your store?
All of them? LOL I don’t have a favorite they are all my favorite! You should see me oohing and awwing over them!
Where do you see yourself in five years time?
I see my business being the successful business that I am working so hard on! I also see my business in fashion magazines and having the people who turned me down when I asked them if I could put them in their shops, coming back to me asking if I would now put them in my shop – I would say ‘who are you’?
Ways to Wear a Head Wrap
Where can your merchandise be purchased from and how can customers contact you?
My scarves can be purchased online at The Vintage Scarf www.thevintagescarf.com or call me at 888-364-9749. If in the area (Ozarks of Arkansas), you can come by in person. I don’t have a shop so hours are by appointment. You can also visit and subscribe to my blog. www.thevintagescarfblog.com
It’s official! Size doesn’t matter! Oooohhh no, no, no! You might need to shed a few pounds when looking to invest in a vintage frock (they can be tiny)! However, size is no issue when sourcing out a beautiful accessory. In addition, find me a girl that doesn’t LOVE a handbag! If you can find one, I will eat my increasingly large collection of vintage bags. Actually, on second thoughts I will have to eat something else, I’m NOT losing the bags, ok!
From Rags to Bags: Vintage 1930’s Embroidered and Beaded Purse
Now, regular readers will know that I’m forever harping on about recycling and buying vintage. I don’t need to tell you the benefits but I do want to bring to your attention, some of the best online retailers that inspire me with their drive and determination, not to mention their talent!
Enter my next interviewee! Her name is Alison and it’s her business to create wonderful accessories using vintage fabrics, buttons and trims. From Rags to Bags is the name of her business and with Mothers Day just around the corner I guarantee your loved one will be delighted with any one of Alison’s vintage and recycled lovelies. They’re all incredible value too! Don’t forget, you’re buying a little piece of history so Alison’s creations are complete one-offs and oh so beautiful.
Alison’s Rose Petal Scent Bags
Alison’s a charming girl and a great inspiration. I’m incredibly honoured that she’s taken time out to answer my questions and hope you enjoy reading about her business, From Rags to Bags. I know I did!
JUST FOR FUN:
What is your earliest fashion memory?
When I was about 4, my mother used to dress me up for smart occasions in a little white suit. As far as I can remember, the skirt had two front pleats and the jacket had cropped sleeves. I wore a mauve blouse and socks plus white shoes with it. She used to put my hair in a bun on the top of my head. I absolutely loved that suit. I could have given Jackie O a run for her money.
When I was about 7, I remember getting my first pair of jeans. They were flared with flowers embroidered up the side of the legs. I was so chuffed with them. It was the mid 70’s, so flares were all the rage.
What is your most treasured possession?
Without a doubt, my wedding ring. How could I ever replace that?
What kind of music are you listening to right now?
Pink Floyd, definitely one of my desert island discs. No matter what is going on in my world, listening to Pink Floyd makes me realise that it will all be OK in the end.
Top three films:
“Far From The Madding Crowd” with Julie Christie, Terence Stamp and Alan Bates – fabulous and my most watched film ever! “The Adventures of Priscilla Queen of The Desert” and “Muriel’s Wedding” for the other two both hilarious yet poignant..
Favourite vintage era and why?
Probably the 1950’s. All those gorgeous tailored skirts and jackets, twin sets and great handbags. What more could you want? It was all so stylish.
What makes you happy?
Spending time with my husband and two cats. Also having the time to create things. It can be drawing with chalk pastels, sewing, working with clay, writing, photography or my latest love – felt making.
How would your friends describe you?
Definitely creative and hopefully as honest, reliable, generous, warm, kind and fun.
ABOUT YOUR BUSINESS:
Have you always been creative or had hobbies that involved crafts before going into business?
Ever since I can remember I have been making things. My mother kept a lot of my creations, so I still have a whole heap of pictures, poems, Christmas decorations, from a really early age. From my teens I started sewing, using my mother’s old treadle Singer sewing machine. I bought a second hand electric Singer 20 years ago, which I still use.
About 15 years ago I started going to craft fairs selling a variety of items that I made, jewellery, soft toys, beanbag frogs (which I am still making!), hair ties. Anything that took my interest really. I gave up about 10 years ago following surgery on my hand which made it hard to hold a needle and do fiddly work.
Alison’s Tangerine Dream Bean Bag Frog (right)
I took up ceramics about 8 years ago or so and still go once a week to the West Street Potters in Farnham, Surrey. I am a member of the local art society and exhibit my ceramics in their autumn show each year. I usually sell a couple of pieces.
When did you start your business?
I came up with the idea for my website in November 2006 when I was recovering from more hand surgery. Luckily the surgery that time actually proved beneficial to holding a needle again rather than being detrimental.
Tell us about your business and what type of merchandise you sell?
My business, From From Rags To Bags, is currently quite small. I create handbags and homeware using recycled fabric from old clothes, curtains, fabric remnants, reclaimed ribbons, vintage buttons and any other odd items I can put to good use. I also stock a range of vintage handbags, together with a range of unbleached cotton shopping bags.
What makes your business unique or sets it apart from the rest?
Virtually all of the items I make are one off pieces as the materials are in limited supply. All of the photos on the cotton bags are ones I have taken, a lot of the paper patterns I use are my own designs. Also stocking handmade items alongside vintage ones is something not very many people seem to do.
What is your working background? What did you do before going into business for yourself?
I spent two years at agricultural college studying business and finance together with agriculture. I spent 10 year working on a couple of farming estates, as well as for a watercress producer. I became a self-employed bookkeeper 10 years ago and now work for a variety of farming and non-farming clients. It is a far cry from my creative side which has to be shoe horned into my spare time.
How do you promote your business?
As well as a Facebook page, I have shops on Etsy, Dawanda, Folksy and You Crafty Lot. I have also recently opened one on Mintd which needs stocking. I am listed on Top Listed Handmade Bags, The Internet Craft Fair, Craft Links and Twitter. Whenever I sell anything on Etsy I pop a leaflet into the parcel too. So you can’t say I don’t try!
Currently, where do you find you’re getting most of your sales?
It is probably a bit more on my own website than Etsy. I have also had sales on Dawanda and Folksy which is great.
Rags to Bags: Gold Beaded Clutch Bag (above)
Your website is really pretty and eye-catching. How long has that been up and running and how did you find the whole process of setting up your own website?
The site went live on 1 January 2008, so just over a year now. I used the Mr Site package, which I have to say was remarkably easy. I had absolutely no clue about building websites and Mr Site offers you lots of templates to use. There are 3 levels of the programme, I opted for the standard which included an online shop, gallery feature and blog. Everything I needed to be honest. I could probably do with upgrading to the professional version now as it offers the option to have more than one product photo which would be useful. I keep wondering if I should overhaul the layout but I am worried I will corrupt it all and cause havoc!
Where do you get your design inspirations from?
For the handbags, inspiration definitely comes from the fabric itself. I look at a really gorgeous piece of fabric and just try to imagine what it lends itself to best. I quite often say a particular fabric would make a really good frog belly!
How do you go about sourcing your fabrics/textiles/buttons?
I look anywhere and everywhere. A lot of the fabric I have just amassed over the last 25 years or so. When I was a teenager I had a Saturday job in the linens and soft furnishings department of a large store. I used to buy up the furnishing remnants, particularly the velvet. I buy clothing in jumble sales and charity shops for the fabric, I pinch my husband’s jumpers, I buy tins of buttons at car boot sales. I even scrutinise nuts, bolts, washers and curtain rings in the hardware store. Nothing is sacred!
Do you make custom orders?
I have made some custom items. I made three doorstops for a customer last year. They bought a triangular one from me which I had made as an experiment and then ordered another plus two cube shaped ones. I have just got an order for two more following the photos on my website’s gallery. Also my sunflower shopping bags were another custom order. I really liked the one I made, so have continued to make them. I am quite happy to make customised shopping bags – I made one as a 40th birthday present with a photo of the birthday boy’s face on it.
How long does it take to make one of your recycled bags?
My fabric bags and felt bags take about 5 hours to make, which is a fair amount of time. I don’t always plan my bags, they develop as I go along, so I do spend time deliberating how to construct them and what materials to use. The felt ones you really have to set aside a day to make one as it is not something you can really put down and come back to days later.
What are your top three favourite bags?
So many bags, how can I decide?! I did like a 1920’s scallop edged one I sold as it was an unusual shape. I’m rather partial to the green velvet sari bag I have on my site for sale. I also really like my sunflower, poppy and rose shopping bags, I use them all the time.
Have you any projects lined up or new designs in the making?
I have got some design ideas lurking in my head for handmade bags as well as more homeware items.
Where can your merchandise be purchased from?
My website – http://fromragstobags.com, Etsy or Dawanda which have pretty much the full range of items listed.
You can also find Alison’s blog on her website. Check out one of her latest entries “Everything Except The Kitchen Sink!” and tell me she’s not a girl after your own heart!
If you have a custom order or general enquiry, please contact Alison via the Contact Form on her website. Thank you!
