Ad Campaign: Tricel 1968
Here’s an advertising campaign for Tricel, a trademark name given to a triacetate fibre developed in the UK by Courtaulds and British Celanese Ltd. Notice how the model on the left is carrying a packet of cigarettes; not something you would ever see in modern day ads.
As far as I know, most Tricel fabrics were flame retardant so I can only assume the model either refused to ‘light up’ or perhaps she was afraid her sweater might go up in flames! Either way, the cigarette and packet do nothing to enhance the image so why have them there in the first place? Ho hum!
I do love those over-sized striped sunglasses worn by the model on the right!
Image scanned from my copy of FASHION magazine, April 1968.
Tricel knits c.1968
Fashion sense and common sense are all one to Tricel. Bright, glowing colours and neat tailored lines take washing for granted and still look great. The patterned suit is in oyster and six other worldly colours, style J 7031 about 6½ gns.
The polo-necked sweater is also in oyster, striped in three colours, with two other colour versions to choose from, style J 7040 about 59/11. Both by CHARLES CREED*.
* I found some further information about Charles Creed in this article written by Vintage Chic. Click here to find out more.
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I believe the model on the left is Celia Hammond, so I can easily imagine her refusing to light up…
Oh my! So it is! That definitely explains that one then!