Snow Business: FASHION 1968
The snow and chilly temperatures have provided today’s vintage fashion inspiration. I hope you are keeping snug and warm wherever you are! Have a great weekend. Enjoy!
The following images are scanned from my copy of FASHION magazine, November 1968. Please contact me if you wish to use images or content from this blog. Thank you.
Photography: Eugene Vernier.
There’s no business like snow business. For nothing really compares with the sheer exhilaration of a fast run down the piste in a flurry of powdery snow. Some prefer the more leisurely pursuit of watching the energetic from the comfort of a mountain chalet restaurant, or simply walking through the pine forests. Maybe you just relax by day and reserve your energy for the bright night-life. But whatever you do on your holiday, you want to look your best. To be fashionable, yet practical.
This season’s ski-wear is fashion-conscious and functional. Shapes are crisp and tailored, in wool and Helanca* fabrics, tunic jackets close to the body, often belted and reminiscent of regimental lines with clever seaming. Soft muted shades predominate but whatever your colour choice, match up with toning accessories. On your return an attractive weather resistant outfit can brighten up the British country scene.
If you’re interested in fabrics, there’s an informative article about Helanca at the Virtual German Hosiery Museum. Take a look here.
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