Snow Business: FASHION 1968

The snow and chilly temperatures have provided today’s vintage fashion inspiration. I hope you are keeping snug and warm wherever you are! Have a great weekend. Enjoy!

The following images are scanned from my copy of FASHION magazine, November 1968. Please contact me if you wish to use images or content from this blog. Thank you.

Photography: Eugene Vernier.

There’s no business like snow business. For nothing really compares with the sheer exhilaration of a fast run down the piste in a flurry of powdery snow. Some prefer the more leisurely pursuit of watching the energetic from the comfort of a mountain chalet restaurant, or simply walking through the pine forests. Maybe you just relax by day and reserve your energy for the bright night-life. But whatever you do on your holiday, you want to look your best. To be fashionable, yet practical.

This season’s ski-wear is fashion-conscious and functional. Shapes are crisp and tailored, in wool and Helanca* fabrics, tunic jackets close to the body, often belted and reminiscent of regimental lines with clever seaming. Soft muted shades predominate but whatever your colour choice, match up with toning accessories. On your return an attractive weather resistant outfit can brighten up the British country scene.

Ski wear that looks as good on the ski slopes as off.  Turquoise wool and Helanca tunic top and matching trousers by Jaeger, £26 15s.  Quilted helmet, 2 gns, from Sea and Ski. Goggles, 23s. by Carrera, from Pindisports. White leather mittens, 35s. 6d. from Lillywhites. Ski equipment from Pindisports.

If you’re interested in fabrics, there’s an informative article about Helanca at the Virtual German Hosiery Museum. Take a look here.

No fear of being overlooked in this black Terylene and cotton anorak, cut on lean military lines, £17. Black wool Lycra nylon ski pants, £15 10s, both from Jaeger.  Black quilted helmet, 2gns. Fur backed mittens, 7gns. Both from Sea and Ski. Polo neck jersey in wool and silk, 10gns, from Women’s Home Industries.

LEFT: Snug fitting quilted two-piece ribbed in stretch nylon with side fastening ski pants for easy undressing. By Pindisports, 23gns. White helmet 2gns, from Sea and Ski. RIGHT: Styled for maximum wind resistance. Nylon anorak with quilted back and sides, 15gns. Beige ski pants, 14gns. Both from Lillywhites. Fur backed mittens, 7gns, from Sea and Ski. Yellow-lensed ski goggles, 23s, from Pindisports.

Designed to overcome even the sternest ski instructor, this stunning striped nylon anorak with a buckled belt, costs £18. By Colsenet from Breakaway at Simpsons. Ski pants, 16gns. Off-white polo necked alpaca jersey with button fastening, 10gns, to order from Women’s Home Industries. White leather mittens 35s. 6d. from Lillywhites.

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