One of my favourite things is to scour the internet for lovely things that don’t cost the earth. I’m always amazed at the amount of creativity and talent out there. In this current economic climate, most of us are looking for gifts for loved ones (and ourselves!) that are practical, cost effective and unique. It’s my goal to bring some of these sellers to your attention and one such business is Sew Butterfly, run by the creative and talented Stacy. She’s been making and creating from recycled fabrics from a very early age; certainly long before it became ‘trendy‘ to do so. Her creativity knows no bounds! One of her most recent projects was to make six outfits for a dance team. Stacy not only made the outfits from scratch but made the patterns too. It’s enough to bring me out in a cold sweat! In addition, Stacy also donates her time in the most charitable way by making quilts for African orphanages. I love this girl! Something tells me she’s got what it takes! Hope you enjoy reading about the lovely Stacy and her business Sew Butterfly!
If you’d like to contribute or make a donation towards Stacy’s sewing projects for African orphanages, please refer to the ‘Donations’ tab at http://www.sewbutterfly.com
JUST FOR FUN:
What is your earliest fashion memory?
At the age of 4. My grandmother crocheted dresses for my dolls (I was totally amazed by this) and I believe I was totally fashion conscious, then. Shortly thereafter, both, my grandmother and mom taught me to crochet and knit; soon after I was hand-sewing clothes for my dolls.
What is your most treasured possession?

1950's Montgomery Ward Sewing Machine
My 1950s Montgomery Ward’s Commercial sewing machine. Does straight stitching only, but is the best sewing machine I’ve ever had…and, it looks cool!
Your favourite vintage era and why?
Can I have 2 favourites? (laughing) 1940s. The clothing was impeccable! Detailed and well-crafted. People dressed properly for EVERY occasion from the kitchen to a night out on the town. Such an elegant era to me. Also, the 1960s and 70s. I loved the ‘hippie’ era. It was really colourful and showed creativity. Louise replies: Stacy, that’ll be three favourite vintage eras then! You just love your vintage! lol
Your perfect day would be . . . . . . . ?
Creating from sun-up to sundown with no interruptions!
How would your friends describe you?
(I actually asked them and this was their reply) Strong-willed; determined; good sense of humour; driven; outgoing; sometimes enthusiastic (lol); compassionate; loving. I didn’t hear ‘smart’. (lol)
ABOUT YOUR BUSINESS:
You’ve been crafting and making things from a very early age. Where did your interest come from and who taught you?
My inspiration came from my grandmother and mom. Mom made all of her own clothes through her high school years – she kept my sister and I busy with all sorts of crafts. My grandmother was always creating. Crocheting, painting, and re-purposing items found in second-hand stores, around the house and neighbourhoods.
At what point did you decide to make your ‘hobby’ into a business? Was there a defining moment?
In 2007, I had been ‘preparing’ for a business, but June 2008 was my defining moment. I had been laid-off and I still have small children at home. My husband supported and pushed me to ‘go for it’! And, I did. I opened an online shop. Then, purchased a domain name for a website.
How long have you been running your business? Is this your full-time occupation?
For about a year, now. Yes, this is my full-time occupation.
Who takes all your photographs? What camera do you use?
I take my own photos. I use a Nikon Coolpix or I use my husband or daughter’s Nikon D40X.
What makes your business unique or sets it apart from the rest?
I recycle and re-purpose which makes my items unique.
How do you go about promoting your business?
Blogging, craft shows, passing out business cards in local shops, and networking sites such as Twitter, Facebook, MySpace, Threadbanger, BurdaStyle, CraftStylish, Dare to be Glamorous, and Ultimate Connection for Small Business Owners, just to name a few .
Who designed your logo images?
My husband, Charles. Graphic designer. We met while working in a worldwide ad agency in Chicago. IM31 Studios; email: Charles@im31studios.com; website: http://www.im31studios.com; blog: http://im31studios.blogspot.com
You sell vintage clothing along with your recycled goodies. Without giving too much away! – how do you go about sourcing your vintage clothing?
Resale shops and definitely, garage sales. Family and friends also donate items to me.
Do you think buying ‘vintage’ and ‘recycled’ has become more popular over the past 10 years? If so, why do you think that is?
It seems that everything always comes full circle. And, because of the economic difficulties people are recycling more than their garbage. This generation is more conscious of having their own style and not controlled by the latest trends and has made them a creative generation. See, full circle. Isn’t that what was happening in the 60s and 70s? (laughing)
How would you define the term ‘vintage’?
To me, ‘vintage’ is classic.
What item do you enjoy making the most?
I enjoy making all of my items. Well, I love making accessories (i.e. bags, purses, aprons, etc.)
Your work is really beautiful and exceptional quality. Do you design the merchandise yourself or do you take inspiration from old sewing patterns and the like? Where does your design inspiration come from?
I have millions (lol) of vintage patterns and they all have to be altered and redesigned. However, a lot of my designs come from variations of patterns. I also get inspiration from classic movies (old black and white). I will sketch an outfit or item I’ve seen, make the pattern pieces and find the ‘right’ fabric to sew. So, I’m always playing around with fabrics and ideas.
If you’re making an item from scratch, say a vintage-style apron or evening bag, how do you go about pricing it? What do you need to consider?
I have to take into account, material costs (i.e. fabrics, zippers, snaps, etc.) and my time. You have to ask yourself, ‘how much is my time worth?’ Starting out, I visited or contacted local seamstress and tailoring shops to have an idea on how to price. Also, check out some online shops and other people with same interest to see how they price items. Research, research and more research.
Has the current economic climate affected business? If so, what steps are you taking to counteract that?
Sure, it has affected business. Sometimes, I run sales on items; or have ‘buy one and get one half off’; and offer other specials.
Where do you see your business in the next five years?
I plan to open a physical shop like the size of a strip mall. I have plans for local artists, as well. More will be revealed. ;D
Do you have a blog that people can subscribe to and receive regular updates?
Yes, I do http://sewbutterfly.blogspot.com and http://sewbutterfly.wordpress.com
Where can your merchandise be purchased from and how can customers contact you?
My items can be purchased from http://sewbutterfly64.etsy.com and http://sewbutterfly.shophandmade.com. I will soon open another shop on ArtFire. I also have a website http://www.sewbutterfly.com that will give you information on where to purchase; my blog; and info on my donation work.
![]()

















































